it's impossible not to be afraid of how fast ai is changing everyone's role. even for the people who are so far ahead and have automated everything down to their mom’s morning routine.

keeping up is humanly impossible at this point.

but is it actually? are we just getting mislead by the linkedin community that is always making early adoption hype louder than it really is?

when i open instagram - i see nothing but people booing ai speeches, protesting data centres, and roasting artists using suno.

my favorite question i heard so far: "are graduation speeches just ads now?"

in the past couple of years, i've said No to real life so much for the sake of trying to stay ahead, secure my job, my career, and income... and it didn't happen, i still got my contract ended.

and now reconnecting with real life is another uphill battle. while still fighting to land a job and try to figure out how to actually use ai for product marketing.

that’s why I'm so happy i haven't built my entire identity around work. i'm a drummer, a snowboarder, a boxer, and a friend who still spends so much effort and energy on their career so i can afford quality time outside without a single tech bro in sight.

i still don't really know how to 100000x my product marketing work with ai since the work is mostly talking, thinking, understanding, telling stories, creating emotions, and writing, so when ai turns everything to slop - you can't really see how this could 100000x your work.

i’m still not seeing many realistic use cases for “automating workflows” apart from research, competitive intel, and turning dozens of customer calls into something you can actually use.

realistically, the actual 100000x of product marketing to me looks like:

you distill 10x more customer data at once. you put more data into context so you can understand the market better and faster. you generate 10x more experiment angles and hypothesis. getting 10x more ideas under specific constraints.

what else, really? you’d trust ai to build your launch strategy, briefs, and tasks?

it only creates more work to review and fix the slop. the moment I see an ai output - my energy and soul just leave my body immediately.

i would never ship 99% of the grotesque slop ai generates.

so it's frustrating, yes. especially for product marketers.

especially when you’re getting bombarder by how many tech bros are ahead of you and have it all figured out. i swear, if i hear another "if you don't do this, you're getting left behind" - someone's getting slapped in the face.

left behind from what exactly?

a world where you’re insulated from your team, managers, customers, and partners by 3 layers of automated slop?

we're seeing the classic early adoption flop where someone pre-ordered a feeling and an outcome and we're already seeing the disappointment.

i'm not scared of falling behind, i'm afraid the slop will take over human minds and will wipe away any greatness and most importantly - the desire to strive for it.

that being said - the capabilities of ai to handle repetitive, redundant tasks that don't require the core product marketing skills does help bring greater visions to life.

when it comes to pitching and shipping ideas without waiting for dev/design and building your own prototypes faster - absolutely. building dashboards, visualizing data, getting simple tools built for you - love it.

only if that successfully drives the core job forward - understanding customers better, getting the right message in front of them at the right time, and getting buy-in from stakeholders to get the job done.

so for what it's worth... i have never jumped on any hype train in my life.

and if the way to get me on is by scaring me straight to my face and building data centres 2x the size of NY just to keep scaring me... something stinks and getting 100% dependent on this may not be “tHe fUtuRe” you think it is.

It's mostly the people selling it I'm worried about.